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Bonnaroo Redesign

Challenged to redesign a travel site, I decided to take a shot at redesigning the website experience for Bonaroo in 2019. I focused on restructuring the existing site's information architecture to help users grasp a better understanding of all the different aspects of the festival. I also did my best to maintain the site's brand identity, the black background with white text and neon accents, but worked to make it more legible and easier to navigate.

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OVERVIEW

Web Redesign for Bonnaroo to restructure Information Architecture and site hierarchy.

TOOLS

TEAM

-    Adobe XD

-    Adobe Illustrator

-    Heuristic Evaluation

-    Competitor Analysis

-    IA Card Sort Testing

-    Usability Testing

Myself 

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